Amazon Interactive Video Service (IVS) is integrating Bitmovin Analytics to complement and strengthen its existing analytics capabilities.
Amazon IVS is a managed live streaming solution from Amazon Web Services (AWS) that is designed to make it easier to build engaging live streams and interactive video experiences. The addition of Bitmovin Analytics is expected to help optimise playback health and support data-driven decision-making for content and advertising strategies.
According to Bitmovin, this will allow users to gain a complete understanding of audience preferences and viewing habits with insights into audience retention, geographical distribution, and device utilisation.
Stefan Lederer, CEO and co-founder of Bitmovin, said: “Amazon IVS is powering live interactive video experiences for use cases that span social media influencers to retail, household consumer brands and public institutions, and so it’s a huge honour to add to the service’s existing metrics with the announcement of Bitmovin Analytics. Bitmovin Analytics with Amazon IVS is a robust solution, providing deeper session analytics that can pinpoint playback issues and provide actionable insights to resolve them to ensure IVS-powered streaming services are delivering exceptional viewer experiences to their audiences.”