Latin American broadcaster Claro Sports, owned by America Movil, has released Apple TV and Android TV applications for sports fans across Central and South America to stream the Tokyo Olympics.
Claro Sports chose Applicaster’s Zapp app management platform to extend its Olympics distribution strategy because it offered the experience and the UI flexibility needed to meet Claro and the Olympic Committee’s requirements. Claro launched its apps, from zero to store, in only three weeks.
The apps feature four 24/7 live channels dedicated to the Tokyo Games, with easily accessible programming guides, so fans can find the events they want to watch. After the Closing Ceremony Claro Sports will update its apps to showcase programming from the many leagues and teams fans across Latin America love to watch.
“We made the decision to bring a great experience for fans around the Tokyo 2020 Olympic Games, for that reason we added TV apps in order to give them the best, most immersive experience possible, free of charge. We chose Applicaster to launch our first TV apps because they have a rich history in sports apps, offer the most flexible technology to launch the Olympic Games to 17 countries, and allow us to later update the app to share additional sports,” said José Antonio Aboumrad, CEO of Claro Sports.
“We are incredibly proud to be powering Claro Sports’ digital distribution strategy for the Tokyo Olympics and very happy that we have been able to serve the needs of Claro Sports in the time frame they needed, and at the rigorous quality standards required,” added Laura Tapias, VP Americas for Applicaster.