Easel TV advocates streaming for all

Designed around four ‘pillars’ – design, metadata, market and coalescence – the platform is intended to shake up the content market and make “streaming for all” an immediate and profitable possibility.

Easel TV, whose clients range from broadcasting corporations like Sky, Virgin Media, and NBC Universal to thematic channels and smaller live-streaming hubs like Player+, has created the platform to give businesses total control over how streaming content can be organised, displayed and managed, as well as to greatly improve the content’s searchability and discoverability by more diverse markets and audiences.

Ultimately, this means businesses and content owners can connect their streaming content to more – and more relevant – consumers, more readily, supporting increased viewing figures, more frequent transactional opportunities (e-commerce), better advertiser attraction, and an improved consumer experience that brings viewers back.

An animated explainer video for the platform is also available at easeltv.com.

Joe Foster, CEO, Easel TV, said: “We are delighted to be exhibiting at IBC once again post-pandemic, and to be doing so with a real bang, as we launch — and publicise through our explainer video — a platform we believe will change the industry’s expectations of what an accessible, usable streaming solution for businesses and content owners should look like, and what it should be capable of.”

Bill Scott, COO, Easel TV, added: “Streaming is proliferating, content is multiplying, interest-based channels and thematic hubs are thriving. But as they all compete for consumer attention, businesses and content owners need a platform that enables them to cut through the noise quickly and cost-effectively, hit the right consumers with the right content, and build critical commercial relationships off the back of that. That’s exactly what our new platform delivers.”

Stand Number: 5.C44

Company: Easel TV