Provider of OTT services Easel TV is unveiling its latest streaming platform complete with an intuitive dashboard that the company claims delivers rich design editorial and data-driven control.
Available as an off-the-shelf, white-labelled, direct-to-consumer streaming service for TV, media and entertainment services, the platform provides apps on Fire TV, Apple TV, Android TV, Roku, Samsung, LG, Web, iOS and Android.
Easel TV’s next-generation streaming platform comes with an intuitive dashboard
Joe Foster, CEO, Easel TV, said: “Our next generation platform delivers strongly on all fronts, to provide the ultimate UX and customer journey. Built on data-driven architecture, it offers complete flexibility in terms of refreshing design and content in-life, without the need for continual manufacturer approval.
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Quick and responsive, this epitomises how we are streaming ahead by allowing our clients to drive offers, content, pricing, advertising, or any other aspect of their service, around user and service data.”
With the streaming market turning towards more genre and thematic offerings, Easel TV claims its intuitive CMS dashboard provides a user-friendly cloud dashboard and a comprehensive platform that helps content owners achieve “true differentiation” for consumers, rather than a one-size-fits-all solution.