EaselTV has joined forces with Player+ to provide streaming content owners with all the tools to integrate their content into an existing and thematic streaming hub.
As explained by Joe Foster, co-founder and CEO of EaselTV, while EaselTV provides off-the-shelf, white-labelled streaming services for businesses (brands) who want to go it alone, this isn’t always an option for many streaming content owners.
“You don’t need your own streaming service to instantly create a source of digital revenue,” Foster said.
Easel TV provides the end-to-end streaming solution for creating the branded video service across multiscreen consumer apps — including TV, mobile and web — as a fully managed service.
Player+ then adds the content into athematic hub to bring it to market — an outlet that can be monetised by enabling viewers to discover, access and consume content directly, as a community immersed in that genre.
Player+ is an online video platform that enables content owners to cluster together and reach audiences interested in specific categories. The first two Player+ services, NewsPlayer+ and StagePlayer+, were launched in October 2021.