EaselTV has joined forces with Player+ to provide streaming content owners with all the tools to integrate their content into an existing and thematic streaming hub.

As explained by Joe Foster, co-founder and CEO of EaselTV, while EaselTV provides off-the-shelf, white-labelled streaming services for businesses (brands) who want to go it alone, this isn’t always an option for many streaming content owners.


Easel TV and Player+ partnership to benefit content owners

“You don’t need your own streaming service to instantly create a source of digital revenue,” Foster said.

Easel TV provides the end-to-end streaming solution for creating the branded video service across multiscreen consumer apps — including TV, mobile and web — as a fully managed service.

Player+ then adds the content into athematic hub to bring it to market — an outlet that can be monetised by enabling viewers to discover, access and consume content directly, as a community immersed in that genre.

Player+ is an online video platform that enables content owners to cluster together and reach audiences interested in specific categories. The first two Player+ services, NewsPlayer+ and StagePlayer+, were launched in October 2021.