MovieLabs, the technology joint venture of the major Hollywood motion picture studios, has launched an initiative calling on progressive Media and Entertainment organisations to apply and showcase their innovations at IBC2022.

The 2030 Showcase Program, which aims to advance strategic growth in the M&E industry, is designed to highlight organisations’ progress towards a 2030 vision in the changing media landscape.


Calling M&E innovations

Organisations who are implementing some of the programme’s 10 key principles of the vision, from assets created straight into the cloud, to dynamic media workflows, are encouraged to apply. Entrants must demonstrate how they are moving from “principles to practice” in paving the way for future media creation.

The 2030 Showcase Programme is designed to recognise M&E organisations that are applying emerging cloud and production technologies to advance the industry in reinventing the media creation ecosystem, enhancing efficiency and interoperability.

Successful entrants will be evaluated in time to be highlighted at IBC2022 in Amsterdam this September. Additionally, chosen case studies will be hosted on, and successful applicants will be invited to present at a private event with production technology leaders from across the MovieLabs studio members – Paramount Pictures, Sony Pictures, Universal Pictures, Walt Disney Studios, and Warner Bros. Discovery.

Richard Berger, CEO MovieLabs, said: “Since we launched the MovieLabs 2030 Vision in 2019, we have been working with M&E businesses to share the dramatic changes the media industry is going through. The 2030 Showcase is our opportunity to highlight and recognise these companies and their progress, and to help the rest of the industry come together to build a more efficient future as we create modern global content at scale to satisfy consumer demand.”

To enter in the 2030 Showcase Program, organisations need to submit a short video describing their work, illustrating how it aligns with one or more of the 10 principles of the MovieLabs 2030 Vision. The deadline for submissions is midnight on 29th July.

To apply and for more information on the 10 key principles, click here.