Sportsnet has partnered with Deltatre and Firstlight Media to reimagine and relaunch Canadian sports streaming service SN Now to deliver an improved fan experience, high-quality streaming, and personalised and engaging viewing features.

With this collaboration, Sportsnet will redesign SN Now with a suite of integrated next-generation OTT features and a refreshed user interface, on Firstlight Media’s platform, powered by Microsoft Azure. Phased in enhancements will include greater stream quality and reliability, personalised content offerings and advanced stats overlays.  


SN Now will benefit from integrated next-generation OTT features and a refreshed user interface

“Sportsnet was the first mainstream sports brand in North America to launch a direct-to-consumer streaming service, offering our premium content and the most innovative distribution right from the start. Our new partnerships with Deltatre and Firstlight Media will help make Canada’s best sports streaming product even better,” said Bart Yabsley, president, Sportsnet. “The all-new SN Now will engage our fans with more games, the latest technological innovations, more exclusive content and a personalised experience on the most reliable platform available anywhere in the world.”

“The ability to build world-class consumer experiences will increasingly involve great partners from around the globe. As the pace of change continues to accelerate, building the future can’t be done alone. These partnerships are just some of many ways Sportsnet is continuing to foster innovation to lead sports and media into the future,” added Alfredo Tan, SVP, strategy, data, & products at Rogers Sports & Media, Sportsnet’s parent company.

“We are delighted to partner with Sportsnet to rebuild and relaunch SN Now. We believe our experience and expertise in creating and running some of the most high-profile streaming services across global sport, as well as the opportunity to collaborate with a market-leading international provider in Firstlight Media, will enable Sportsnet to offer a game-changing OTT experience to Canadian sports fans across every major platform,” said Alex Drosin, head of worldwide business development, video experiences, Deltatre.

“Sportsnet is way out in front in showing how a visionary approach to technology can turbocharge engagement between sports’ most storied properties and their dedicated fan bases,” said Andre Christensen, CEO and co-founder of Firstlight Media. “We’re delighted to provide the technology foundation that will power SN Now’s journey from raw ideation to unmatched reality, and to engage Sportsnet viewers with unparalleled, immersive experiences.”

In addition to enhancing the platform’s back-end technology and user-facing experience, the new and improved SN Now cloud-native streaming platform runs on Firstlight Media’s microservices architecture, fully built on Microsoft Azure.

Kevin Peesker, president, Microsoft Canada, added: “With Microsoft Azure cloud capabilities, Sportsnet will have unparalleled access to high availability, scalability, agility and disaster recovery to help ensure Canadian sports fans don’t miss any of the action.”