Video software provider Synamedia revealed that its VIVID Compression platform was one of a range of partners to support UK broadcaster BT Sport’s 8K-UHD broadcast of the Saracens vs. Bristol Bears Gallagher Premiership Rugby in March 2022.

Synamedia hailed this as the UK’s first live 8K home broadcast of a top-tier sporting event delivered in 8K using a single CPU to encode the broadcast.

six nations rugby

Synamedia support BT Sport’s 8K-UHD broadcast

Elke Hungenaert, vice president, product management, Synamedia, said: “Within six months, we’ve delivered on our promise to distribute 8K content at scale and cost-effectively to help kickstart the 8K economy. Our highly efficient software-defined, AI-based compression algorithms, combined with the power of the AMD EPYC processor high core-counts, deliver on the market demand for immersive experiences to feel as if fans are ‘in the game.’ The global implications of this deployment with BT Sport will ignite live sports streaming in 8K for years to come; we’re excited to be a part of it.”

Synamedia said this deployment has proven that there is no need to split the 8K signal into 4K quadrants, nor for dedicated CPUs or other hardware acceleration.