Smart video streaming specialist Unified Streaming has unveiled Unified Virtual Channel, which it says allows content providers to combine VOD and live sources to create OTT-only linear channels.

Linzi McRae, Product Manager at Unified Streaming, said: “We’re excited to showcase this new solution at IBC. We look forward to talking to new and current customers and partners about unlocking their content’s untapped potential.”

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McRae: Unified Virtual Channel to unlock ’untapped potential’ of content

Unified Streaming notes that streaming virtual channels is a popular choice for content owners, service providers, telcos and cable operators, streaming services, event organisers and broadcasters. It claims that the new product allows these providers to enhance their OTT services by attracting new audiences, targeting ads and expanding into new markets across the globe.

Following its debut at IBC, Unified Virtual Channel will roll out in a private beta release later in September 2022. It will then launch widely in January 2023 as a general availability release.

Stand Number: 5.B78

Company: Unified Streaming