More than 40 companies are showcasing “the most important media workloads they are dealing with” on the Amazon Web Services (AWS) stand at IBC, according to Marc Aldrich, GM of Global Media and Entertainment.

Partners including Adobe, Grass Valley, Signiant and more are demonstrating AWS-enabled services for content production, media supply chain, broadcast, direct-to-consumer and data science and analytics. The aim is to showcase how media and entertainment companies are moving their key workloads to the cloud.


Aldrich: Companies are now more open to doing broadcasrs in the cloud

Aldrich noted that companies that “may not have embraced cloud technologies two years ago” are now more open to the idea of doing broadcasts in the cloud.

He also made reference to the MovieLabs 2030 Vision that lays out 10 principles for a more efficient media pipeline using cloud infrastructure, zero trust security and software-defined workflows.

“We’ve completed five of the ten elements eight years in advance,” he said. “AWS is eight years ahead of schedule with providing the capabilities to do just that.”

AWS is also participating in the Accelerator Innovation Project, Cloud Localization Blueprint with AWS Partners Codemill, Fabric, Rightsline, Iyuno-SDI, SDVI, and Vidispine.

Stand Number: 5.C80

Company: AWS