- IOC awards Tokyo 2020 broadcast rights
- Infront to provide Sub-Saharan African coverage
- IOC pledges to support development of sport in Africa
Broadcast rights for the Tokyo 2020 and Paris 2024 Olympic games have been handed to Infront Sports and Media, which will be the exclusive free-to-air rights holder in Sub-Saharan Africa.
The deal includes the rights to the next two Olympic Games as well as the Beijing 2022 Winter Games, as well as the Youth Olympic Games in Lausanne 2020 and Dakar 2022 to Infront Sports & Media.
The agreement between the International Olympic Committee (IOC) and sports marketing company Infront Sports & Media includes a commitment to ensure “comprehensive” live or same-day coverage of each edition of the Olympic Games and daily highlights of the Olympic Winter Games on free-to-air television.
Infront has also committed to developing a tailored feed for Olympic fans across Sub-Saharan Africa, ensuring extensive coverage of local athletes and a focus on the most popular sports across the region. Infront previously worked with the IOC to broadcast the Olympic Winter Games Sochi 2014, the Olympic Games Rio 2016 and the Youth Olympic Games Nanjing 2014.
IOC Television and Marketing Services managing director Timo Lumme said: “In 2022, the Youth Olympic Games will be hosted for the first time in Africa, in Dakar, Senegal. With a young population, this is an important time for the development of the future of sport in Africa, and the IOC continues to redistribute 90% of the revenue we generate through our commercial agreements to support sport around the world, including in Africa.”
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Infront, which was created in 2002 through the integration of CWL, Prisma and KirchSport, looks after the media and marketing rights for international sports events and federations and provides services such as advertising, sponsorship and hospitality.
The pan-European broadcast rights to the Olympic Games 2018-2024 were acquired by Discovery back in 2015 for $1.3bn.