All localisation articles
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Daily News
Tackling the addressable TV challenge
Discussions about adtech in the TV and broadcast industry invariably turn to the thorny issue of addressable TV advertising, and when it will really take off.
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Industry Trends
Localisation pressures mount: AI and ML begin to come of age
The pressures of localisation are alive and well in 2022, according to a panel of experts speaking on a recent IBC 365 webinar, Localisation for Streamers. In fact, increasing business pressures have forced broadcasters and streamers to seek out even more targeted localisation of content, in order to maximise revenues ...
