Cloud-based technology company Amagi has released details of a new partnership with music VoD service Qwest TV to distribute and monetise the latter’s music content to CTV platforms.
As a result of the new arrangement Qwest TV will leverage Amagi’s growing footprint across Free Ad Supported TV (FAST) platforms to bring the Qwest TV Jazz and Beyond, Qwest TV Classical and Qwest TV Mix channels to audiences across Europe and the US.
Qwest TV was established by legendary producer, instrumentalist, composer and entrepreneur Quincy Jones. CEO and co-founder Réza Ackbaraly remarked: “This association with a premium streaming TV industry partner like Amagi is set to take Quincy Jones’ musical vision to a global audience of music lovers, and help them savour and discover music that has profound messages and resonant beauty.
“We already have a significant viewership, [and with] Amagi as our technology and business partner we are well-placed to accelerate our growth. Qwest TV will empower hundreds of millions of people to help them to discover and connect to music which is underserved by the mainstream media. With high-quality curation, short formats and a non-elitist approach, we want to give the best music ever to as many people as possible.”
Qwest TV will out 150-plus hours of curated content playlist per channel using Amagi cloud channel in the first year of its operations, with content encompassing new music from Africa and India, orchestral performances and classic jazz.