Cloud-based technology specialist Amagi has announced that it has enabled LA-based digital media network Brat TV to distribute its content to leading streaming TV platforms, including The Roku Channel, Samsung TV Plus and Vizio.



The network’s original content, catering to a Gen Z audience, was initially exhibited on YouTube. This new engagement with Amagi will help Brat TV to expand its reach to more than 200 million viewers on ad-supported streaming TV.

Rob Fishman, co-founder of Brat TV, commented: “With nearly 20 million viewers tuning in on YouTube this quarter, it was high time to branch out to new television partners. Through its business and technology leadership in distributing streaming TV content, Amagi allows us to reach millions of households, both in the United States and abroad.”

Amagi has built deep technical integration with a host of leading streaming TV platforms. This has simplified distribution workflows, making it easier for content owners such as Brat TV to launch linear channels. Aided with Amagi’s Dynamic Ad Insertion solution that comes with comprehensive analytics and reporting features, Brat TV gets full visibility on its ad impressions and associated viewership to drive content and monetisation strategies.

Srinivasan KA, co-founder of Amagi, said: “Across the globe, we’re seeing Free Ad Supported TV (FAST) rapidly gaining momentum. Brat TV is already a popular content brand for Gen Z viewers on YouTube. Linearising such content on streaming TV presents a tremendous opportunity for Brat TV. We are proud to partner with them in their next phase of growth.”

In total, Amagi now manages more than 350 channels, with deliveries in over 40 countries. Amagi clients include CuriosityStream, Discovery, Fox Networks, MGM, NBCUniversal, PeopleTV, Tastemade, Vice TV, Tegna and Warner Media, among others.