On show on the Viaccess-Orca stand is the company’s VO Secure Video Player.
Addressable TV is, the company believes, a huge revenue opportunity for TV channels and operators and can dramatically improve the television experience for users by providing them with relevant ads.
On stand, Viaccess-Orca is demonstrating its end-to-end targeted TV and video advertising solution, in collaboration with its programmatic advertising partner SMART. The demonstration shows how the system enables household-level targeting on operator-controlled devices (including in a multicast environment) as well as TV viewership data monetisation through integration with the programmatic ad ecosystem.
Paul Molinier, CEO, Viaccess-Orca, said: “We’re also taking the opportunity to demonstrate our technologies in action. These include our deployment with Orange Spain, which is being showcased with a hybrid Android STB powering OTT and IPTV offerings. The Orange service is secured by the Viaccess-Orca DRM solution and is available on STBs, smart TVs, and mobile devices.”
Also highlighted is how Andorra Telecom is using Viaccess-Orca’s TV platform and DRM solutions to securely deliver live and VOD content including advanced services such as live VOD, catch-up TV, start-over TV, and NPVR to subscribers in multiple places.
Viaccess-Orca is exhibiting at IBC2019 on Stand 1.A51.