Verizon Media has announced the introduction of its new unified identity solution, Verizon Media ConnectID, designed to support advertisers, publishers and consumers as the digital landscape evolves away from cookies as a way to manage and reach audiences online.
The end of third-party cookies and other tracking mechanisms is leading marketers and publishers to find alternative, privacy-centric identity solutions to maintain addressability for relevant advertising and monetization.
Verizon Media ConnectID helps advertisers buy, measure and optimise ads while enabling publishers to manage, monetise and navigate audiences – all without third-party cookies. It does this by leveraging Verizon Media’s strength in direct consumer relationships thanks to its user-base of roughly 900 million globally, its diverse ID graph with 200 billion data signals daily, and its full stack DSP, which allows for a single user match pool across demand and supply platforms for better transparency, transactions and audience insights, without any third-party integrations required to get started.
“We are uniquely positioned to drive scaled, consumer-first identity solutions to help advertisers and publishers navigate the evolving digital landscape,” said Iván Markman, chief business officer, Verizon Media. “Our trusted, premium global properties used by hundreds of millions of people, our identity graph built around billions of daily, consent-based data signals, and the only independent ad platform with a full-stack DSP and SSP to protect data integrity across demand and supply, all come together to solve this new landscape for our customers.”
Verizon Media ConnectID helps advertisers and publishers reach consumers wherever they spend their time – mobile, connected TV, digital audio, digital-out-of-home and more, while respecting consumer choice and privacy. It helps marketers maximise the potential of their own first-party data for campaign optimisation and measurement, and enables publishers to leverage first-party audience data for better monetisation as part of the Verizon Media Ad Platform.
Verizon Media ConnectID is available in North America, APAC and select LATAM markets at launch and rolling out to more markets in the future.