Major streaming platforms such as Netflix, Disney+ and Amazon Prime Video will be obliged to make more Australian programming from 2024.
Australia is set to become the latest country to introduce local content quotas for international streamers.
Legislation will be introduced later this year as part of the Australian government’s Revive National Cultural Policy, a five-year scheme that aims to grow the country’s arts industry and provide more opportunities for First Nations.
The government is expected to rule that 20% of local streamer revenues must be invested in content. The scheme is likely to be operational by July 2024.
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Trade body Screen Producers Australia (SPA) has previously pushed for 20% of local revenues to be invested in local content, similar to quotas introduced in France and Italy.
SPA CEO Matt Deaner said: “If done right, this will not only secure our industry but also mark the start of a cultural resurgence in bringing Australian screen stories to audiences here and abroad. That is an incredible legacy to build for the nation.”
“Arts and culture underpin national well-being and cultural identity. As well as being an important economic industry, they help to build a more compassionate and tolerant society. Culture is the core of our nationhood,” said Deaner.
A definition of what will be counted as ‘Australian content’ remains unclear, however. The point was highlighted by Deaner, who admitted that “getting this right is no simple matter.”
“There’s a world of cultural difference between Pirates Of The Caribbean [which was filmed in Queensland] and The Drover’s Wife, both of which were supported by Australian taxpayers.”
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