Warner Bros Discovery is raising the monthly cost of HBO Max for the first time since the streaming service was launched in 2020.
Prices for the platform will rise by $1 to $15.99 plus taxes a month for US subscribers, equivalent to a 7% increase.
The rise follows Netflix and Disney which both raised prices for some of their streaming services last year.
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“This price increase of one dollar will allow us to continue to invest in providing even more culture-defining programming and improving our customer experience for all users,” the company said in a statement.
The price rise comes after Warner Bros. Discovery has made a series of content and job cuts aimed at reducing expenses.
Warner Bros Discovery is also working on plans to combine HBO Max and Discovery+ this year. The company hasn’t announced details on pricing, packaging or a name yet.
The media company last month said it expected costs related to content write-offs to rise by $1 billion to as much as $3.5 billion.
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