Warner Bros Discovery is raising the monthly cost of HBO Max for the first time since the streaming service was launched in 2020.
Prices for the platform will rise by $1 to $15.99 plus taxes a month for US subscribers, equivalent to a 7% increase.
The rise follows Netflix and Disney which both raised prices for some of their streaming services last year.
“This price increase of one dollar will allow us to continue to invest in providing even more culture-defining programming and improving our customer experience for all users,” the company said in a statement.
The price rise comes after Warner Bros. Discovery has made a series of content and job cuts aimed at reducing expenses.
Warner Bros Discovery is also working on plans to combine HBO Max and Discovery+ this year. The company hasn’t announced details on pricing, packaging or a name yet.
The media company last month said it expected costs related to content write-offs to rise by $1 billion to as much as $3.5 billion.
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