A report by PlayBox Technology UK has revealed that “while the majority [of media content creators] do not currently operate their own OTT platform, there is huge interest in developing one.”
While 83% of respondents stated that they did not currently operate any sort of OTT platform for their content, 63% “expressed significant interest in establishing one.” Furthermore, the PlayBox report suggests that over half of the respondents see the benefit of opening up new revenue streams and capturing audience data.
”Content owners, or intellectual property owners, see advantages in delivering direct to consumers rather than through broadcasters or network operators,” says Phillip Neighbour, COO at PlayBox Technology. “Sports clubs and organisations, for example, can take direct control of delivery to fans, and use video as part of a wider marketing and engagement process.
“People want to receive a fair reward for their work,” Neighbour adds, “with roughly the same number of respondents seeing subscriptions (33%) and advertising (30%) as the primary source of income.”
PlayBox Technology UK is a leading channel in a box and streaming solution provider for media companies worldwide. It is returning to IBC2022 (stand 8.F54) with a broad range of solutions that include traditional, channel-in-a-box integrated playout, as well as CMS, OTT and streaming to delivery (including hosting).
“The great advantage of an OTT service is the very close relationship with the viewer,” says Phillip Neighbour. ”Even if you do not have a subscription you should at least have a registration scheme so you know who your viewers are, and can use that to track their interests and what content is most popular.”
For more about this topic, read SVOD to AVOD: Rethinking OTT monetisation.