NBCUniversal has promoted veteran executive Rick Cordella to the role of President of NBC Sports.

Cordella will run all of NBC Sports’ brands and platforms, which includes NBC Sports, NBC Olympics, Golf Channel, NBC Sports Digital and two transactional sports businesses, GolfNow and SportsEngine.

4. NBC Sports

Rick Cordella promoted to President of NBC Sports

In addition, Cordella will work with NBC Local on the company’s Regional Sports Network strategy and will continue to oversee sports on streaming platform Peacock.

He will report directly to Mark Lazarus, Chairman of NBCUniversal Media Group.

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“Rick has been at the epicentre of NBC Sports for years with a proven track record of growth and innovation across platforms, particularly our flagship NBC network as well as Peacock, where he helped architect our leadership role in sports and streaming,” Lazarus said. “Rick will oversee the evolution of our business as we continue to offer the best experiences and content to our viewers, as well as be the best partner to leagues and rights holders.”

Cordella has been at NBCU since 2006, serving in a variety of leadership roles. In 2022, Cordella was named President of Programming for NBC Sports and Peacock Sports.

Previously, Cordella, who was a member of the Peacock founding team, served as Peacock’s Chief Commercial Officer following a stint as Chief Revenue Officer.

There he oversaw programming, including entertainment, news, film and sports, channels and live events, including the 2022 Olympics and Super Bowl.

Prior to Peacock, he served as Executive Vice President and General Manager, Digital Media, NBC Sports.

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