All Olympics articles
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Industry TrendsCo-piloting the Olympics: “human-centric AI” as a creative partner
Olympic Channel Services created an AI tool to help its editorial team deal with the huge deluge of live content, supporting creative decisions rather than reducing headcount. John Maxwell Hobbs reports.
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VideoAI in Action: Building a solid data foundation to enable AI
AI is more than just the next big thing — it’s a pivotal force reshaping the media and entertainment landscape. But how does this translate in reality? Our series of case studies provides a deep dive into AI’s real world applications that are optimising operations and unlocking new business opportunities.
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VideoShaping the Future of Television: Reflections on the Paris Olympics TV 3.0 Live Broadcast Showcase in Brazil
This presentation explores Brazil’s transition to TV 3.0 and the live pilot broadcast of the Paris Olympics 2024. Building on the success of the FIFA World Cup 2022 showcase, Brazil’s broadcasters and the SBTVD forum have demonstrated significant advancements in TV technology. The trials showcased seamless interoperability of TV 3.0 ...
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VideoAI in Action: Insights and Outcomes
AI is more than just the next big thing — it’s a pivotal force reshaping the media and entertainment landscape. But how does this translate in reality? Our series of case studies provides a deep dive into AI’s real world applications that are optimising operations and unlocking new business opportunities ...
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VideoAI in Action: Gen AI in Paris 2024 Olympics: New analytics to reach new audiences
AI is more than just the next big thing — it’s a pivotal force reshaping the media and entertainment landscape. But how does this translate in reality? Our series of case studies provides a deep dive into AI’s real world applications that are optimising operations and unlocking new business opportunities ...
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VideoHow Nine Entertainment & TBS delivered the Paris Olympic Games to a record audience
National broadcaster and streamer Nine Entertainment successfully delivered flawless and uninterrupted coverage of the Paris 2024 Olympic Games to their largest viewership ever. Running over 40 channels live and on-demand from Paris, the team faced unprecedented challenges ranging from software outages to fiber network challenges that impacted delivery partner TBS. ...
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Daily NewsYospace say Olympic moments offer up gold for advertisers
Dynamic ad insertion specialist Yospace has revealed that it integrated four billion one-to-one addressable ads into live streams over the course of the Olympic Games in Paris.
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Industry TrendsContent Everywhere: What to expect at IBC2024
In September, the media and entertainment industry will once again be heading to the RAI Amsterdam for the annual IBC event. The Content Everywhere zone remains at the heart of IBC’s coverage of the ever-expanding OTT and streaming scene, and this year spans Halls 4, 5 and 14. The monthly ...
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NewsOlympics President: Paris 2024 on track to reach ‘more than half the world’s population’
More than half of the world’s population will have watched the Paris 2024 Olympic Games by its conclusion on August 11, according to IOC President Thomas Bach.
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NewsOpening ceremony scores big TV audiences for Paris Olympics
The opening ceremony of the 2024 Paris Games has delivered strong audiences in the US, France and the UK.
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NewsParis Olympics enjoys boom in sponsorship deals
The broadcast and streaming media rights for the 2024 Olympics are expected to reach $3.3bn, a 6% increase on the last event. Growing at a faster rate, according to research by Ampere Analysis, is sponsorship, with the Summer Olympic Games on track to reach its $1.34bn sponsorship revenue target.
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Industry TrendsParis 2024: Dynamic studios and multilingual reporting to deliver games to 47 markets
Scott Young, Warner Bros. Discovery (WBD) Sports, Europe, explains how on-the-ground coverage and dynamic studio setups are key to delivering Paris 2024 in 19 languages.
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NewsNBCUniversal to send 27 creators To Olympic Games Paris 2024
NBC Universal is to send 27 social media creators to the Olympic Games Paris 2024 as part of an effort to reach sports fans of all generations.
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Industry TrendsStreaming rights: live sports unite audiences in cultural moments worth fighting for
Joint ventures and consolidated services may be stealing the OTT headlines but live sports will be the next battleground as streamers look to shore up engagement and revenue. Adrian Pennington reports.
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NewsStreaming platform Max goes live in 20 European countries
Warner Bros. Discovery has launched its enhanced streaming service Max in 20 countries across the Nordics, Iberia, and Central and Eastern Europe.
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NewsPascal Fratellia to leave role as EBU’s Olympics Director
Pascal Fratellia, the Director of Olympics at the European Broadcasting Union (EBU) is to leave the organisation after 17 years.
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NewsWarner Bros. Discovery offers first look at Paris 2024 production plans
Warner Bros. Discovery (WBD) has revealed details of its production plans for the Paris 2024 Olympic Games.
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NewsNAB 2024: Olympic Broadcasting Services unveils Panasonic as AV partner for Paris
Panasonic Connect will supply state-of-the-art AV solutions, including professional displays, broadcast production equipment and projection systems, for the Olympic Games Paris 2024 to be held in France from July 26 to August 11, and the Paris 2024 Paralympic Games, scheduled from August 28 to September 8.
