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The democratisation of pro-grade production technology and access to high-quality streaming has prompted a massive step-change for the quality and impact of corporate media, writes David Davies.
Perfectly summarising the impulses driving many companies’ approach to the production and dissemination of content at present, Steve Wind-Mozley, Chief Marketing Officer of live video transmission and video streaming solutions provider LiveU, proffers: “Content is a vector of value, and whether it’s audio, visual or video content forms – I’m going to call them all ‘stories’ – they can be massively powerful communication tools. Put the right piece of content in front of the right customer at the right time, and good things happen.”
But as Wind-Mozley also notes, there is more competition for eyeballs than ever before, not least on smartphones where...
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Video replicants and the drive for ethical LLMs
Image generators such as Veo 3 can now convincingly simulate human emotions, interactions and voice but the speed of development leaves production companies crying out for ethical LLMs.
Is ORS and Insys’ Big Blue Moonshot a Sign of Service Provision to Come?
Big Blue Marble is a new joint venture between ORS Group and Insys Video Technologies, whose mission is to ‘create a connected world where accessing media is simple, secure, and inclusive for all’. At a time when global demand for digital video is on the rise and broadcasters seek new ways to diversify their revenue streams, does such a proposition meet the moment? James McKeown finds out.
Esports World Cup plans biggest video game tournament ever staged
Returning to Riyadh this month for its second outing, the Esports World Cup is being billed as the most ambitious and technologically advanced global competitive event in history.
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The Lobby: Levelling the playing field in esports
With diversity, equity and inclusion at its core, Guild Esports has continued to build on its community-focused programmes, helping to create a welcoming and respectful environment for all gamers. Ivan Simic reports.
Content Everywhere: Accelerating towards IBC2025
Content Everywhere companies are already in planning mode for this year’s IBC, which takes places as usual at RAI Amsterdam in September. Some will also have been working on, or at least taking note of, projects included in the event’s Accelerator Programme, the 2025 iteration of which began last October with a call for challenges, followed by Kickstart Day in February.
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