.png)
The democratisation of pro-grade production technology and access to high-quality streaming has prompted a massive step-change for the quality and impact of corporate media, writes David Davies.
Perfectly summarising the impulses driving many companies’ approach to the production and dissemination of content at present, Steve Wind-Mozley, Chief Marketing Officer of live video transmission and video streaming solutions provider LiveU, proffers: “Content is a vector of value, and whether it’s audio, visual or video content forms – I’m going to call them all ‘stories’ – they can be massively powerful communication tools. Put the right piece of content in front of the right customer at the right time, and good things happen.”
But as Wind-Mozley also notes, there is more competition for eyeballs than ever before, not least on smartphones where...
You are not signed in
Only registered users can read the rest of this article.
.jpg)
Innovation Awards: Collaboration and open standards triumph
The winners of the IBC Innovation Awards were revealed at an event at the Amsterdam RAI, honouring collaborative projects tackling some of the industry's biggest challenges.
.jpg)
IBC2026: What to look out for on Day 4
As the final day of IBC2026 draws near, visitors seize the last opportunity of the year to network, solidify partnerships, and soak up the last of the available innovative learnings across IBC2025’s 14 halls
.jpg)
IBC Technical Papers 2026: Complete list of tech papers
The IBC Technical Papers Programme features original, novel research on solutions to real-world problems faced by the international broadcast and digital media industry.
.jpg)
IBC2026: What to look out for on Day 3
As day three of IBC2026 begins, the expert insights are in full flow, revealing groundbreaking technology demonstrations and discussions across the industry.
 SR.jpg)
The end of MrBeast? Why 100 micro‑influencers are more effective than one mega‑influencer
The number one creator in the world is MrBeast, right? Wrong. It is Blair Imani who tops the 100 Creators on the Planet, according to the Affinity Score unveiled exclusively at IBC.
.jpg){kind=tracking}
.jpg)
.jpg)
