ISE 2024: In what ways are big brands and corporations becoming the new broadcasters?

One of the core questions being asked at ISE’s Content Production & Distribution Summit was if brands and corporations were becoming the new broadcasters? IBC365 caught up with some key voices across the industry to learn more about the convergence of the ProAv and broadcasting sectors.

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IBC Revisited – Evan Shapiro on the future of TV – Part 1: "Why do you get to mandate what’s premium?"

Media Cartographer Evan Shapiro will present his latest findings on the Creator Economy at IBC2026, during two sessions on 12th September. To celebrate, IBC365 has released a special four-part interview with reporter Sarah Burbedge, shot during IBC2025, where they discuss the state and direction of the legacy media industry as it faces down a host of new challenges from YouTube, Instagram, and TikTok.

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