State of the streaming TV industry

Conviva Q2 Report-Cover IBC

With streaming skyrocketing, discover the latest on ad placement, length, and buffering, device share and quality, the growth of social video and more.

Conviva’s State of the streaming TV industry reveals viewing hours up 130% year over year while streaming quality improved dramatically. The report also uncovers eye-opening trends in social media and advertising that impact the entire ecosystem of consumers, publishers and advertisers.

Notable insights include:

  • Device wars rage on. The connected TV category led all other devices in growth, up 143% in viewing hours.
  • The streaming TV advertising crisis expands. Streaming ad length averaged 24.87 seconds in Q2 despite a dramatic 70%+ increase in audience abandonment during 20+ second spots as compared to 10 second spots.
  • Live bests video on demand in quality. The hyper focus on getting it right for live streaming resulted in 13.9% less buffering and 25.6% faster start times than on-demand content.
  • Video rules social media engagement. Facebook and YouTube saw 15% more videos posted as news media led with the largest growth in average total video views, up 197%.

Global streaming media intelligence leader Conviva publishes quarterly state of streaming reports informed by the industry’s most comprehensive data set. Data is collected from Conviva’s proprietary sensor technology embedded in 3 billion streaming video applications, tracking in excess of one trillion real-time transactions per day in more than 180 countries.


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