With streaming skyrocketing, discover the latest on ad placement, length, and buffering, device share and quality, the growth of social video and more.
Conviva’s State of the streaming TV industry reveals viewing hours up 130% year over year while streaming quality improved dramatically. The report also uncovers eye-opening trends in social media and advertising that impact the entire ecosystem of consumers, publishers and advertisers.
Notable insights include:
Global streaming media intelligence leader Conviva publishes quarterly state of streaming reports informed by the industry’s most comprehensive data set. Data is collected from Conviva’s proprietary sensor technology embedded in 3 billion streaming video applications, tracking in excess of one trillion real-time transactions per day in more than 180 countries.
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