The traditional advertising industry and established brands are approaching a “tipping point”, says Havas Group Chief Insights and Analytics Officer and Havas X Chief Executive Maria Garrido.
Technology giants are often regarded as a threat, however, Havas X Chief Executive and Havas Group Chief Insights and Analytics Officer Maria Garrido says “they should be enablers to drive better connections with people”. Data privacy and trust are rising concerns and there is plenty of scepticism
2019-03-08T14:32:00ZBrought to you by IBM Aspera
Join IBC365 and IBM Aspera on Tuesday 2 April at 4pm BST to learn how blockchain can integrate with high-speed data transfer and other cloud-based services to build a shared network for the secure tracking of the digital asset lifecycle.