The traditional advertising industry and established brands are approaching a “tipping point”, says Havas Group Chief Insights and Analytics Officer and Havas X Chief Executive Maria Garrido.
Technology giants are often regarded as a threat, however, Havas X Chief Executive and Havas Group Chief Insights and Analytics Officer Maria Garrido says “they should be enablers to drive better connections with people”. Data privacy and trust are rising concerns and there is plenty of scepticism
This paper focuses Mixed Reality and describes the work carried under the H2020 European project 5GCity.
Blockchain is a technology that is generating significant interest within the video industry. This paper outlines the steps being made in applying this technology to the video value chain.