Faster distribution of high-quality video over IP is possible thanks to 5G innovation, writes Zixi SVP marketing and alliances John Wastcoat.

Has IBC come at a good time for the electronic media industry? Why is this?
As the industry continues to develop at a rapid pace, it’s important for vendors like Zixi to regularly touch base with our global, industry-leading clients and technology partners across the broadcasting, media and entertainment sectors. At an event like IBC, we value the opportunity to meet with our international partners, demonstrate the latest release of the Zixi software, and gather feedback that helps us inform our product innovation and development roadmap. Attending IBC allows us to witness the latest emerging trends from the marketplace and to make sure that we’re keeping a step ahead of the needs of our clients and partners.

John Wastcoat Zixi

John Wastcoat

What do you think are the key developments in, or threats to, your market sector at the current time?
A key development is the advent of 5G networks leading to increased demand for faster, high-quality video transport over IP backbones. IP distribution with Zixi is the easiest and most economical way to meet this global need for video with the lower latency and higher quality required for 5G bandwidth that will be deployable in both rural and city settings.

Another trend is the application of artificial intelligence and machine learning technologies that will streamline workflows by automating media supply chains. Zixi has already integrated machine learning techniques that will enable increased efficiency for network operation centres and make analysis of video more efficient.

Why should delegates visit your stand at IBC?
For over 10 years Zixi has been pioneering and perfecting the ability to move live video over the open internet with 99.999+% broadcast-quality reliability. One of Zixi’s greatest advantages is our partner ecosystem of over 100 OEM and service providers, making it easy for our customers to implement IP distribution of their content with ease. We provide ultra-low-latency, advanced network, TR101, content and business impact analytics with comprehensive stream management capabilities using our ZEN Master control plane – all tools that allow all of our customers to scale video contribution and distribution confidently and securely anywhere in the world.

John Wastcoat is SVP marketing and alliances at Zixi.

Zixi will be exhibiting at IBC2019 at Stand 14.F11.