Tapping into many elements of the broadcast sector is key to quality content experience, says Comcast Technology Solutions VP of international sales Kevin Bolah.
Has IBC come at a good time for the electronic media industry? Why is this?
There has never been a more exciting time to be a part of the industries that work together to form today’s global media ecosystem. As companies bring more innovation, insights and competition to market, it’s important to have plenty of opportunity to collaborate and build a healthy community of professionals who are working to develop win-win solutions that result in better experiences for every consumer. IBC is the perfect forum for keeping the conversations relevant and lively while maintaining and forging new synergies, technology discussions and partnerships.
What do you think are the key developments in, or threats to, your market sector at the current time?
I see plenty of opportunities on the horizon. The appetite for high quality content at higher resolutions, frame rates and dynamic range has never been greater. Production values drive content creation, which in turn positively impact advertising. The speed of business is accelerating, with smarter advertising processes and real-time commerce changing the workflows for both supply- and demand-side constituents. Underneath it all is a deep desire to understand viewers as individuals and tailor experiences that lead to long-term relationships.
However, the rapid changes mean it is difficult to make fully-informed decisions! We can help businesses to navigate the journey from content creation to delivery by solving for complexity throughout the decision-making process.
Why should delegates visit your stand at IBC?
Comcast Technology Solutions represents every element of the sector because we’re deeply connected on both sides of every playback experience. We’re broadcasters, digital providers, advertisers – all at a global level – so we get excited about building bridges between all of these companies and the audiences they’re looking to engage.
Ultimately, every consumer experience needs to be about the content – not the mechanisms of media delivery and management. Our goal is to make it easier, more cost-effective and more reliable for businesses to engage viewers at scale, and at the highest quality, so they can spend more time and resources on their content and their customers.
Kevin Bohla is VP of international sales at Comcast Technology Solutions.
Comcast Technology Solutions will be exhibiting at IBC2019 at Stand 14.A49