The main mission is to make certain the delivery chain can support every emerging technology, says Carl Walter Holst, CEO, Appear TV

Our industry is in a state of rapid transformation, maybe more so than ever. The technology advances forces traditional players into novel thinking in order to capture an audience characterised by changing behaviour.

There is much talk about 4K, and eventually 8K, to improve picture quality, but we are also seeing huge technological advances in other consumer technologies, such as VR technology.

The main mission is to make certain the delivery chain can support all these new technologies.

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Carl Walter Holst, CEO, Appear TV

OTT has been evident for some time, challenging traditional broadcast models. There is now a lot of talk of cord-cutters and even cord-nevers.

Usually, these fractions make up the younger part of the demographic. This makes operators reflect on how the broadcast landscape will look down the road.

It will be interesting to see how these developments affect the industry, bearing in mind the current uncertainty. At the same time, this is an opportunity for both new and current players to shape an exciting new future.

It could be that habitual behaviour will change going forward.

Making sure that the content is delivered with high quality and availability is imperative no matter how it is transported or to which screen.

4K and 8K dramatically improves the viewing experience for larger screens. For the best possible viewing satisfaction, compression algorithms need to take advantage of the best optimized hardware to provide the best possible result.


This content was first published at IBC2016

The views expressed are those of the author.