All Generative AI articles
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Daily News
Discover the true value of AI in IBC’s AI Tech Zone
New for IBC2024, the AI Tech Zone, powered by the EBU, will bring together some of the most advanced technologies and visionary thinkers in what Hans Hoffman, Head of Media Fundamentals and Production at the EBU, says is a must-attend show feature
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Executive Interviews
IBC2024 Conference: How to ensure AI models “produce trustworthy, unbiased and accurate results”
ITV’s Head of Data Capability Hardeep Dhaliwal explains how media companies can ensure their AI solutions get the data required to produce optimum results.
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Executive Interviews
IBC Keynote - Benedict Evans: “There was a period when mobile was exciting… now smartphones have become boring”
Benedict Evans will deliver the Day 1 Keynote presentation, ‘Navigating a changing media landscape: AI and Everything Else,’ at this year’s IBC Conference, illustrating how disruption has become the new normal in today’s media and entertainment ecosystem.
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News
DNEG completes Prime Focus Technologies acquisition
The DNEG Group has completed its acquisition of Prime Focus Technologies (PFT).
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Executive Interviews
Interview: Andy Hood on how AI represents the “next step in creative technology”
Andy Hood, VP Emerging Technologies at WPP will participate in the Keynote Fireside Chat: ‘At the intersection of AI and creativity: Why the future lies in Human-Machine Collaboration’ at this year’s IBC Conference. The session will focus on the ways in which AI opens new possibilities for experimental creativity by ...
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News
Audiences concerned about GenAI produced video content, finds BBC research
Audiences are concerned about the use of generative AI for video content, but there is some openness to the use of GenAI in audio content, according to BBC research commissioned to assess the perception of the technology.
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Industry Trends
Adobe’s Deepa Subramaniam: How AI video will shake up post production
Last week, Deepa Subramaniam, Adobe’s Vice President of Product Marketing for Creative Cloud, was excited to reveal Adobe’s Firefly generative AI model at Adobe MAX London. Michael Burns questions her about the fears and hopes this new influence will have on post production.
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Video
NAB 2024: Telestream on cloud-based workflows and GenAI
Simon Clarke, CTO at Telestream, explains how the company is developing GenAI-powered solutions, such as a workflow tool that uses natural language, to help save customers money.
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Video
NAB 2024: GenAI and remote workflows at the fore for AWS
GenAI is causing the biggest disruption for the M&E sector according to AWS’s Nina Walsh. As a result, AWS is focused on helping customers to optimise their workflows and drive down costs. AWS is also set to showcase its full range of GenAI capabilities at IBC in September.
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Industry Trends
GenAI will generate more questions than answers
What are the limits for using GenAI in production and how capable is it of creating skilled and engaging content? IBC365 learns more about the recent findings from Pact’s AI working group.
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Industry Trends
NAB 2024 Preview: An industry in constant flux
NAB will witness an industry convulsing with the ‘everything everywhere’ of AI, the emergence of spatial entertainment, the parallel social ‘Creator Economy’ and attempt to explain blockchain. Disruption is the name of the game.
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Daily News
ThinkAnalytics appoints new business development head
AI specialist ThinkAnalytics appointed Josh Wiggins as SVP business development, strategy, and partnerships with a remit to spearhead go-to-market strategy and business development across both direct business and partnerships.
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News
Pact issues generative AI principles and guidance
UK producers’ organisation Pact has issued a list of principles and guidance for its members on the implications of using generative AI for TV and film projects.
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News
GenAI to help streamers transform business models and minimise costs, finds report
Generative AI (GAI) is paving the way for more innovative streaming business models, according to the latest report from market research firm Parks Associates, in partnership with FPT Software.
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News
BBC sets out plans for incorporating GenAI
The BBC has outlined its plans for working with Generative AI (GenAI) through a series of pilots designed to explore the benefits of using the technology in three key areas.
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Executive Interviews
Navigating the shifting narrative of AI in media
What are the ‘good’ AI solutions available in the media industry today and how can they be integrated responsibly? These are just some of the questions contemplated by Rowan de Pomerai, CTO at DPP, following the organisation’s latest report on the AI landscape.
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Industry Trends
What did CES 2024 reveal about the state of generative AI?
In January 2020, when global pandemics were thought only to happen in movies, the Consumer Electronics Show (CES) attracted a staggering 171,000 visitors.
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Industry Trends
The state of AI development According to Google
Few advancements could cause both the excitement and fear AI elicits - according to some, it’s the solution to humanity’s problems. Others will tell you it’s the beginning of the end of civilisation as we know it. Andrew Williams investigates.