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Enhancing Decision Experience (DX) for Content Choice: A Path to Resolving Video Consumption’s Paradox
Matthew Wilkinson, CEO at Magine Pro delves into the concept of ‘Decision Experience (DX)’ and its potential to solve the paradox of too much choice in video consumption. With an ever-growing expanse of content to choose from, the challenge of decision-making is now more critical than ever. Read on to ...
With an ever-increasing range of programmes and platforms, the tools and methods for connecting consumers with content came under scrutiny at IBC2017.