Diversifying Vice’s business has paid off, as the digital media platform looks to continue its growth.

That was the message from chief revenue officer Dominique Delport as he spoke to IBCTV at IBC2018.

Digital media still makes up 28% of Vice’s business, but it has expanded into news, studio and partnerships with broadcasters and pat-TV providers in order to expand its offering.

Delport said: “All these lines of business add up and it is an incredibly crisis proof model, because when one business is down, another one is up. On the studio business, on the creative agency business there is a huge room for growth but we had our best H1 ever in the company with double digit growth, and H2 looks strong. We’re here to empower the global youth. This is our core.”