Sports, leagues, teams and platforms want to create compelling opportunities for fans, both serious and casual, to interact as often as possible, on game day and otherwise.

IAAF Director of Platforms and Distribution Alicia Klein said: “We fully believe that sport is one of the few remaining properties that is still very relevant live.” 

The panel of experts discuss the ways to craft opportunities around sport content, the best ways to promote and monetise in the digital era. 

Panel speakers:

Alicia Klein, Director of Platforms and Distribution - IAAF

Ben Cronin, Global Lead of Network Client Solutions - Publicis Media Sports & Entertainment

Drew Barrand, Marketing Director - EFL