Senior figures from some of the world’s leading digital content brands have outlined some of the key features of media brands that will make them successful in the future. 

Speaking in a conference session Global Business Gamechangers: Where’s the money coming from?, focussing on business models in a digital age, Vice Media president international Dominique Delport said that the key to building viable business models was to stay fluid.

‘You can’t dictate to people how they are going to consume their content in a fast-changing media world. You just have to be there, on all platforms, ready for them.”

Olivier Jollet, European MD of Pluto TV, outlined his company’s ambition to become the world’s leading free TV streaming service and the next big global streaming player.

Pluto TV’s acquisition by Viacom in January showed the continued importance of quickly achieving scale through partnerships and mergers, said Jollet, who added that Pluto’s free streaming ad funded business model was well timed.

“People’s willingness to pay is not unlimited – they won’t want ten subscriptions and being free in the US is the perfect offer in an era of cord cutting. And we think that even in Europe, with its strong tradition of free to air broadcasting, there’s lots of potential.”

 

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