Moderator
Ed Barton, Research Director - Caretta Research
Panelists
David Fisher, Industry Principal Media, Entertainment and Advertising - Snowflake
Paul Wallace, Head of Client Services - PA TV Metadata
Vijay Sajja, CEO & Founder - Evergent
Data: The essential lubricant for success in content everywhere
When British mathematician Clive Humby declared in 2006 that “data is the new oil,” he meant that data, like oil, isn’t useful in its raw state. It needs to be refined, processed and turned into something useful; its value lies in its potential. This session will look at the potential for combining data from multiple disparate sources to improve personalisation, monetisation, churn management, and retention to oil the continued expansion of content everywhere.
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