Demo: Server side ad insertion for live events
IBC2022: Yospace talks about the big three challenges facing sports rights-holders today: 1. Increasing competition for rights. With internet giants like Amazon and Apple snapping up rights from broadcasters across Europe and the U.S; 2. Meeting fans’ needs in an always-on digital environment. Fans expect to watch their favourite sports and teams wherever they are; 3. Maximising the monetisation opportunity, without disrupting the fans’ experience. The complexity of delivering one-to-one programmatic advertising is at odds with achieving scale to millions of concurrent viewers.