IBC2022: Yospace talks about the big three challenges facing sports rights-holders today: 1. Increasing competition for rights. With internet giants like Amazon and Apple snapping up rights from broadcasters across Europe and the U.S; 2. Meeting fans’ needs in an always-on digital environment. Fans expect to watch their favourite sports and teams wherever they are; 3. Maximising the monetisation opportunity, without disrupting the fans’ experience. The complexity of delivering one-to-one programmatic advertising is at odds with achieving scale to millions of concurrent viewers.
Yospace share best practice lessons for sports rights-holders as they approach building a solution that maximises the amount of coverage for fans, while ensuring the rights-holder achieves the full value of its advertising.
Speaker:
David Springall, CTO and Founder - Yospace
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