Watch
Server-Guided Ad Insertion: The future of viewer engagement and monetisation
Are you ready to revolutionize advertisement in the streaming world? While Client-Side Ad Insertion (CSAI) and Server-Side Ad Insertion (SSAI) each offer distinct advantages, they also have their limitations. Server-Guided Ad Insertion (SGAI) represents a hybrid approach that combines the strengths of both CSAI and SSAI, redistributing responsibilities to deliver the best of both worlds. This innovative method not only enhances the monetization potential of streaming services but also improves the viewer experience.
IBC2025 HIGHLIGHTS
INTERVIEWS
Interview
IBC Revisited – Evan Shapiro on the future of TV – Part 4: "What job in professional media is safe?"
Interview
IBC Revisited – Evan Shapiro on the future of TV – Part 3: "Too often decisions are made by fear or by the CFO"
Interview
IBC Revisited – Evan Shapiro on the future of TV – Part 2: "I'm back. I’m without cancer. How's media doing?"
Interview
IBC Revisited – Evan Shapiro on the future of TV – Part 1: "Why do you get to mandate what’s premium?"
Interview
YouTube’s Justine Ryst: “Come in the spaceship and reinvent the way we think about content”
TUTORIALS
Tutorials
AI – Tutorial, Ep 2 – The AI Implementation Compass: Going from innovation to transformation
Tutorials
