Join IBC365 on-demand to discover the role of artificial intelligence and machine learning in gathering, processing and making sense of audience and viewing data.

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Catherine Hallam, Head of Data Strategy (Commercial Advertising), ITV


Catherine Hallam, ITV

Catherine leads strategic data capabilities and data innovation to bring optimum value for ITV’s Commercial Advertising on addressable VOD & Linear. Data products range from powerful insights, to audience targeting and to effectiveness measurement utilising analytical experimentation, machine learning, and strategic partnerships. As a strong evangelist of the application of data within ITV, Catherine has recently been recognised as one of the top 10 emerging next generation data and AI leaders in the UK by DataIQ.

Prior to ITV, Catherine spent seven years at Videology (then Amobee) where, as Senior Director of Data Strategy & Analytics, she created data products, solutions and partnerships for digital video advertising clients globally. And from her nine years as a data expert at Experian (including ClarityBlue), Catherine was instrumental in bringing Experian data into digital display advertising, and prior to that was responsible for the strategic planning of tactical offline direct marketing activity for large database clients.

S.V. Vasudevan, Chief Technology Officer, Symphony MediaAI


S. V. Vasudevan, Symphony MediaAI

S.V. Vasudevan is responsible for the development and integration of cutting-edge SaaS solutions that maximize revenue for media and entertainment organizations. Vasudevan is a seasoned Silicon Valley executive with over 20 years of experience at leading media networking companies. His areas of expertise include technology strategy, innovation methodology, and high-impact team development.

Vasudevan most recently served as Head of Product at Petrichor Networks, where he led go-to-market strategy for its cloud native software technology. Prior to that, he led engineering and product for TiVo’s VOD group and held both technical and product management roles at Cisco, Commscope, and Harmonic. An engineering graduate from UC Berkeley, Vasudevan holds four patents in media information processing and his past projects have won two Technical Emmy awards.

Juan Carlos Sanchez, Co-Founder Managing Director, FamilyPlayland 

Juan Carlos Sanchez FamilyPlaylandHeadshots-3

Juan Carlos Sanchez,  FamilyPlayland

Juan Carlos is a career executive across media strategy, advertising and audience practices for brands such as Colgate Palmolive, Visa, Y&R, Sony and NBCU. He led revenue, planning and data analytics practices at Sony Pictures and NBCU Telemundo within the US market and is a member of MRC, Esomar, and the Mexico Research Council. 

Juan Carlos has 20+ years of new media experience in the US, Mexico, Brazil and Colombia, and he’s also been responsible for turning around cable and TV networks and launching streaming services. 

Currently he’s founder and CEO of, an online subscription entertainment service that offers family-friendly movies and series for Hispanic Families around the world. 


Robert Ambrose, Co-founder and Managing Director, Caretta Research


Rob Ambrose

Rob is a consultant, industry analyst, writer and technologist advising international broadcast and media companies, technology vendors and industry associations. As co-founder of Caretta Research, Rob is working with a team of leading media-tech analysts to help buyers and suppliers make better technology decisions.

He supports multiple leading media technology suppliers on product and go-to-market strategy, and is advising leading broadcasters, streaming services and pay TV operators. Rob holds an MBA with Distinction from Imperial College, London.

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