This research paper explores the results of a survey of over 21,000 consumers in 42 countries, asking how video is consumed and the quality of the experience.


The advent of OTT and social media video networks at scale, has turned the broadcasting paradigm upside down. Media companies need to deliver the best individual experience to every consumer in context, in the moment, and all the time.

And yet customer expectations are now far ahead of delivery.

IBM reviews its latest research and asks what media companies can do to stay relevant. It’s our view that video is actually driving such a change in behaviors that only those organisations that are able to find ways to personalise the experience, and scale their organisation’s appropriately, will grow and thrive.