The IBC 2022 Accelerator programme aims to support the media & entertainment industry to solve some of the biggest challenges in the market today, and this final cluster of projects is taking on some of the most diverse and complex of the lot.
Back in 2019, Netflix released data claiming that 45 million accounts – nearly a third of its total subscribers – had streamed the Sandra Bullock thriller Bird Box in its first week on the platform, a record for a Netflix film.
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