Top 10: Monetise

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With 2019 coming to a close, IBC365 casts an eye back over some of the most-read news and industry trend articles in our Monetise category.

esports 2019 world championship final

(10) Esports amalgamation and addressability for advertisers

Esports was a huge topic at IBC2019 with the nascent competitive gaming industry experiencing record-breaking audiences. The question is how can advertisers measure success in this emerging market.

(9) AI has been overhyped, but offers good opportunities

Artificial intelligence has often overpromised, but now the technology is becoming vital to the media and telco spaces, Orange’s Patrice Slupowski told IBC365

(8) Brain waves: How content could be as individual as a fingerprint

As consumers demand more personalisation, metadata about individual users is emerging as a key resource for the industry, writes Adrian Pennington.

(7) Getting audience measurement – and influence – right

In a multi-platform world viewing figures are ever more important but also more challenging to gather. We looked at how broadcasters are measuring their audiences.

(6) Accelerating the adoption of addressable ads

Addressable advertising is attracting new businesses of all sizes to the TV space and enabling the likes of Sky and RTL to compete with digital giants. But in the battle to secure a healthy share of digital ad revenues, rival players must partner up, while some regions face legal and technical challenges, IBC365 wrote.

(5) Discovery launches AVoD service in UK and Ireland

In October, Discovery launched dplay, an advertising video-on-demand service combining content for Discovery’s six free-to-air channels for consumers in the UK and Ireland.

(4) Recruit with neurodiversity in mind, says Microsoft

At IBC2019, speakers discussed neurodiversity, saying that promoting different ways of thinking can help promote employee and viewer loyalty

(3) Online piracy: OTTs battling back

As fast as technology has helped to bring the action of sports closer to fans it has also led to a boom in the presence of piracy as a threat to rights holders and broadcasters.

(2) Content overload, or time for fresh thinking?

As social media and online video snaps up more of the advertising spend, IBC365 looked at how the industry is looking to reinvent brand communications with new content models.

(1) Italy to launch “web tax” in 2020 targeting digital giants

The Italian government confirmed that it plans to implement a 3% web tax on large-scale web-based activity from big digital companies starting next year.