Today’s premium content owners need a scalable and profitable live production ecosystem. When it comes to content creation, speed is of the essence to satiate the appetites of audiences around the world, especially in a live environment.
As four primary technology enablers evolve – the internet, smartphones, cloud, and the Internet of Things (IoT) – premium content owners are embarking on large-scale media transformation journeys to strengthen their market share using a core growth strategy: multiscreen TV and video first.
Content owners are also differentiating their offerings as television audiences continue to fragment and digital- born platforms increase competitive pressure, through the “live, local” (“2L”) content approach.
As they increase their investments in niche live content repositories in order to grow lifetime audience engagement rates, premium content owners must embrace the IP content supply chain, which lies at the center of their transformation roadmap.
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