IBC Accelerators: Stamping Your Content (C2PA Provenance)

The Stamping Your Content (C2PA Provenance) project aims to provide open-source tools to enable media organisations and media consumers to verify the authenticity of content of all types.

The 2025 project follows on from last year’s IBC Accelerator project ‘Designing Your Weapons in the Fight Against Disinformation’ initiative, which mapped the landscape of digital misinformation and gathered industry players together to discuss the issue and outline the solution...

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Content Everywhere: The long and the short of it

Short-form video platforms such as TikTok, Instagram Reels, and YouTube Shorts have transformed how audiences consume content. According to recent data from YouGov, rather than replacing traditional viewing, short-form clips are becoming an important step in the viewing journey, helping audiences discover shows and inspiring them to tune in.

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