Shoppable ads move to the checkout
With more TV viewers second screening, it’s no surprise that shoppable ads are a huge area of development and interest, writes Adrian Pennington.
Adrian Pennington is a journalist, editor and commentator in the film and TV production space. He has produced and chaired conference sessions, co-written a book on stereoscopic 3D, edited several publications and is copywriter of marketing materials for the industry.
With more TV viewers second screening, it’s no surprise that shoppable ads are a huge area of development and interest, writes Adrian Pennington.
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The cinematic adaptation of a Martin Amis novel juxtaposes mundane everyday life with the horror of Auschwitz using thermal vision and audio, among other narrative devices, reports Adrian Pennington.