Broadpeak and 3 Screen Solutions (3SS) have announced that the companies have integrated technologies to enable what they claim are superior Android TV viewing experiences.
Broadpeak is the latest company to join 3SS’s new 3Ready Entertainment Ecosystem, an all-in portfolio of complementary capabilities, technical deployment options, key vendor partnerships and integration network, built around the 3SS 3Ready Android TV front end-UI/UX framework.
Broadpeak is bringing to the ecosystem its video delivery software solutions, including S4Streaming, Broadpeak’s server-side controlled ABR (adaptive bitrate) streaming solution that gives video service providers full control over their managed networks and the video Quality of Experience (QoE) they provide to their subscribers.
Recently launched S4Streaming is now pre-integrated with 3Ready. This, the company says, results in a powerful collaborative platform for broadcasters and operators who aim to launch and/or optimise their next-gen Android TV-based ABR video services.
Jacques Le Mancq, CEO at Broadpeak, said: “S4Streaming integrated with 3Ready enables comprehensive control and efficiencies over the entire quality of the Android TV user experience, optimising what the viewer sees on-screen, and how they interact with it, while ensuring best possible video delivery and playback.”
Pierre Donath, chief product officer at 3SS, said: “We are teaming up because we share the same goal, namely to provide our customers with maximum flexibility and control over their service quality, so that they can deliver the ultimate Android TV viewing experiences on any device.”
3Ready is said to be an increasingly popular front-end UI solution – now delivering advanced TV experiences in 10m homes worldwide – for operators and broadcasters planning to launch superior, customised Android TV-based services on multiple devices.
3Ready Control Center provides targeting and A/B testing capabilities so service providers can quickly and clearly understand what new features will appeal to viewers. Providers additionally realise resource efficiencies through the ability to remotely manage all STB and multiscreen apps in a unified way, all from one location.
S4Streaming is designed to accurately assess available bandwidth at any given moment and uses operator-defined business rules to select the stream with the appropriate quality. This enables control over the video QoE and optimises usage of network resources. This additionally enables the use of multiresolution, even in a low-latency context.
The value of this Broadpeak-3SS integration is said to result from 3Ready’s ability to capture rich real-time information about the user’s context (subscriber’s identification and profile, device used, content type, and so on) and to make it available to S4Streaming.
Thanks to 3Ready’s live context understanding, S4Streaming gets a more comprehensive snapshot of the viewer’s contextual information. This feeds its business rules engine, which can more rapidly and accurately understand and analyse what the viewer is doing and in turn make well-informed stream selection decisions. By harnessing this extra-granular information, S4Streaming allows service providers to give priority to certain devices, subscribers, or content, when arbitrating allocation of network resources.