All Content Consumption articles

  • Advocado
    Daily News

    Red Bee Media ties with Advocado


    Media services provider Red Bee Media has signed a multi-year agreement with Advocado, a US-based cross-screen advertising data platform that helps brands, ad agencies, and media organisations to better understand consumer behaviour.

  • Malaysia’s Astro picks Synamedia Clarissa
    Daily News

    Malaysia’s Astro picks Synamedia Clarissa


    Independent video software provider Synamedia announced that content and entertainment company Astro Malaysia has gone live with Synamedia Clarissa to gain a deeper understanding about how business decisions impact viewer behaviour and content consumption, with the goal of boosting engagement.