Miami-based Adistec has been named sole master distributor of all Avid audio and video products to Avid’s reseller network throughout 17 Latin American countries. Avid is the inaugural partner for Adistec’s recently created media and entertainment practice.


Cordiner: ‘our agreement will better position Avid for overall growth in the region’

Establishing Adistec as a strategic partner, Avid will leverage the company’s localised expertise to accelerate its logistics, finance and other processes in the region to keep pace with demand for its content creation and management tools and solutions.

Adistec is a value-added distributor of data centre, networking and security technologies, specialising in the discrete business and technology requirements that vary widely from country to country. It complements its offerings with cloud services running in several proprietary data centres, as well as extensive consulting and educational services.

“Avid and Adistec have begun a deep collaboration through a new distribution relationship that will be extremely important in augmenting Avid’s operations throughout Latin America and making marketing, selling and delivery of all of our products much easier and faster for our resellers,” said Tom Cordiner, chief revenue officer, Avid.

“We believe our agreement will better position Avid for overall growth in the region and that Adistec’s additional expertise in driving sales of cloud workflows should help accelerate Avid’s subscription revenues. Additionally, by working directly with Adistec, our ecosystem of existing strategic channel partners will continue to bring substantial value to Avid’s media and entertainment customers throughout Latin America.”

“By matching Adistec’s business and technology capabilities with Avid’s core competencies, we’ll enhance the reach and performance everywhere in Latin America of the most celebrated media technology brand,” said Fabian Sperman, president, Adistec. “Adistec is proud to build our media and entertainment practice around Avid as our cornerstone. We anticipate adding to the success of Avid and its resellers in their core markets while ultimately helping them to expand into new markets for professional video and audio technologies.”