Editors will be able to easily access Avid asset management and storage from within Adobe Premiere Pro, thanks to Avid’s upcoming release of its MediaCentral | Panel for Premiere Pro. 


Avid’s: New MediaCentral | Panel integrated into Adobe Premiere Pro

The lightweight software plug-in will enable Premiere Pro editors to connect with post-production workflows for news and sports, and promises to take full advantage of Avid storage, asset management and team collaboration.

This integration should enable editors to browse, search, access and edit content and metadata without having to leave Adobe Premiere Pro, something Avid believes will prove especially useful for users working from home or from a laptop in a coffee shop.

The new release of the Avid MediaCentral platform with MediaCentral | Panel for Adobe Premiere Pro (which will be available in early October) should allow digital-first content creators reach into a linear production team’s media library, share their assets and projects, and collaborate with other editors and content contributors from anywhere around the globe. This will enable a more efficient media production workflow environment, allowing teams that create content for digital platforms, social media and marketing to easily share and deliver content on the same infrastructure used by broadcast teams.

“We’re bridging together the two largest communities of professional creative tools users and solving common problems that get in the way of everyone trying to evolve faster and work more collaboratively,” said Ray Thompson, Avid’s director of market solutions, broadcast and media. “Today, digital-first production teams and marketing departments that rely on Adobe Premiere Pro now can seamlessly work in Avid production environments leveraging industry-proven production and asset management and storage solutions to browse, search, edit, share and distribute content easily. We’re just getting started with Adobe to make enhancements we know our users will welcome.”

“Creators and editors want powerful creative capabilities in the storytelling process, but they also want speed to get great content out as quickly as possible,” added Van Bedient, Adobe’s head of strategic development. “The Media Central | Panel for Adobe Premiere Pro enables powerful collaborative workflows in Avid production environments, allowing creatives to keep pace with the demands of news and sports content production.”

To simplify the complexities of managing today’s enterprise news organisations, the new plug-in is claimed to bring “unparalleled levels of real-time remote collaboration and security” that will enable Premiere Pro users to work on projects within Avid Nexis storage on premises or from a remote location. With phonetic search, multiplatform delivery and send-to-playback, the new media and asset management capabilities should provide broadcasters with the ability to more seamlessly add Premiere Pro clients.