Stage Tec has realigned its company structures in order to focus sales more specifically on upcoming challenges. 


Habersaat: ‘I am looking forward to taking on the tasks that await me at Stage Tec’

As part of the process, Robert Habersaat is joining the company as director of sales and marketing, while the sales organisation will be supported by newly formed Technical Sales Support and Service teams.

“With this realignment of our sales organisation, we will be better able to use the potential of our employees,” Sascha Khelifa, managing director for sales and commercial management. “As we move towards a more global focus for the company, we are now taking the next step and facing the challenges ahead.”

Habersaat will lead the sales and marketing teams and support the company in aligning internal structures. He has previous experience as a project manager, sales manager and sales director and, among other positions, he managed the international sales organisation as VP Ssles at Studer Professional Audio and at the Harman Mixer Group.

“I am looking forward to taking on the tasks that await me at Stage Tec,” Habersaat said. “I will be able to contribute my many years of experience, apply my expertise and help Stage Tec’s sales organisation to take the next steps.”

With immediate effect Reinhold Friedrich takes on responsibility for the European market as sales manager and Sebastian Schmidt will be in charge of the DACH region as sales director. The Technical Sales Support team, under the leadership of Alexander Nemes, and the Service Department, headed by André Scheel, will now be grouped in with the Sales and Marketing department.