This year’s ISE is expected to feature a significant presence of vendors and executives with at least one foot in media and entertainment – a sector which is now fuelling ProAV growth, according to trade body and ISE show co-organiser AVIXA. Adrian Pennington reports.
AVIXA’s latest figures (Industry Outlook and Trends Analysis) indicate ProAV revenues totalled $325bn in 2024 and will add $98bn over the next five years to reach $422bn. While office upgrades and evolution continue, what AVIXA calls the ‘experience economy’ is dominating growth...
You are not signed in
Only registered users can read the rest of this article.
Call my agent: Agentic AI begins buying media advertising
AI agents have the potential to automate media transactions at scale, but today’s focus is less about fully autonomous workflows and more on experimentation and efficiencies.
NAB Show New York: The stakes could not be higher
As media, technology, and politics become increasingly intertwined, the stakes extend far beyond the balance sheet.
6G-Holonet: Bringing Star Trek’s comms system to reality
As the 6G-Holonet project sets its sights on live entertainment, cultural heritage sites, and immersive media, Alex Buchan, Chief Technology Officer, DTG, reveals the key technological considerations that have ensured the project’s impact.
ULL-timate goal: How streamers are prioritising ultra-low latency
With audiences expecting instant global information, and broadcasters competing against social platforms that deliver clips within seconds, the race is on to deliver ultra-low latency (ULL) as a competitive edge.
RTS Convention: “The prize for standing still simply isn't an option”
AI was largely sidelined at the annual RTS gathering where the fate of public service media took precedence. Adrian Pennington reports.

.jpg)
.jpg)
.jpg)